Established in 1990, Jack & Jones has carved its identity as a benchmark for contemporary men's fashion. What began as a small Nordic venture has evolved into an internationally recognized brand, operating in over 25 countries.

The brand was born from a vision to create apparel that is both trend-conscious and affordable. Niels Martinius and the Bestseller fashion group were pivotal in bringing this idea to life, focusing on crafting garments that embody a relaxed yet refined attitude. The brand’s rapid ascent was fueled by its devotion to denim craftsmanship, expanding over the years to offer a holistic wardrobe, from denim and chinos to shirts, knitwear, and outerwear.

Central to the brand's ethos is a passion for denim excellence, combined with a progressive outlook on global trends. Its various collections demonstrate adaptability without losing sight of its foundational values—quality, innovation, and comfort.

Today, Jack & Jones balances timeless classics with forward-thinking fashion interpretations. While the collections are versatile enough for both laid-back weekends and sharp business-casual looks, each design pays attention to detail—from fabric selection to fit—making menswear both stylish and achievable.

For those exploring the current collections, a comprehensive product spreadsheet

As a label aimed primarily at modern, style-conscious men, Jack & Jones keeps evolving alongside fashion and consumer expectations, never distancing itself from its vision to empower men through clothing that matches their dynamic lives.